Commentary
Clear Channel's Kiss108 FM Uses LiveCooler to Offset CO2
May 19th, 2008 by jayb
Kiss 108 FM, the Boston radio station is softening the impact of their Kiss Concert by sponsoring the installation of energy-efficient lightbulbs in the homes of low-income families.
The radio station, a member of the Clear Channel radio group, has selected LiveCooler.org to offset the impact of yesterday's annual Kiss Concert at the Tweeter Center outside of Boston. On Kiss 108's behalf, LiveCooler is installing 965 energy-efficient lightbulbs in the homes of 120 low-income families in Boston. Over five years, the 965 bulbs will reduce 168 tons of carbon dioxide emissions and save $30,000 in electricity costs for the low-income families.
Kiss 108 FM also took steps to minimize the amount of driving to the concert by promoting GoLoCo, a ride sharing service.
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