Commentary

Improvement - 1 Pound of CO2 at a Time

April 7th, 2007 by jayb

I don’t fit the traditional profile of an environmentalist. For one thing, I’m late to the party. My Prius is only 1 year old. It’s true that I rarely fly, but that’s because I get claustrophobia and not because I’m reducing my greenhouse gas emissions. I have been recycling and composting for many years but I would only describe my efforts as thorough for 2 years or so.

Apple iPod first seriesApple iPod latest seriesI’m also not much of a purist.  I’m more of an incremental improvement guy.  Incremental improvement is all around us.  It’s how our best products and services evolve over time and it’s behind our advancements in medicine, biotechnology and information technology.  It’s how a manufacturing firm like Toyota goes from a less than stellar reliability record to being one of the most reliable car makers in the world.  It’s how we landed on the moon: first the Mercury program then the Gemini program and then the first 5 Apollo missions.  It’s how the first Apple iPod evolved into the most recent iPod.

Incremental improvement is how we should engage mainstream America in the global warming fight.  Yes, fast action.  Yes, urgent action.  But incremental action nonetheless.  I don’t think we can convince people to sell their big cars/SUVs, buy a hybrid and put solar panels on their roofs as a first step.  In 1961 when President Kennedy set the goal for us to go to the moon, he started a process that would take 8 years. 

So how do we engage our friends and family in the global warming problem without requiring them to have a day 1 full-blown conversion to green living?  The fight against global warming is after all a numbers game.  What would be better: 80% of the population reducing their greenhouse gas emissions 20% or 20% of the population reducing their emissions by 80%?  The immediate CO2 impact might be the same, but wouldn’t having 80% of the population engaged have a bigger impact what products companies manufacture and how far our leaders in Washington decide they can go?

At first, we’re going to be about incremental improvement and not purity, aren’t we? It would be great if our EnergyRace internet community could run on electricity generated from renewable energy, not coal.  Until then, I will counter balance (or offset) the green house gases produced by the EnergyRace community as best I can.  I say as best I can because offsets are an inexact science.  (More on offsets here.)

So, our goal for EnergyRace is to engage Americans in the race against global warming, a race that is a series of incremental steps.  You can’t let the pursuit of perfection leave you paralyzed with inaction. 

Comments

deanrholden said...

Sounds like a good plan to me, but it’s hard to not freak out, and want to change everyone and everything NOW…

Posted on: April 8th, 2007 at 10:47pm

said...

It is tough.  I confess to being infuriated at times by my fellow man.  For example, the US has some of the weakest fuel economy standards in the developed world and the Hummer isn’t even covered by them.  The Hummer weighs 100 lbs more than the limit of the regulation: 8500 lbs.  So in effect, the manufacturers have an incentive to make their big vehicles heavier and less fuel efficient so that then they are not subject to the rules.

Posted on: April 9th, 2007 at 7:23pm

Robert Denton said...

No offence intended, but people need to quit targeting Hummers as the de facto bad boy of fuel consumption. Why? Face it—there are so few Hummers on the road compared to other vehicles that get just as bad fuel economy.

It’s easy to make a Hummer-owner a poster-child of offensive behavior, but there are literally millions of other vehicles sliding by under the radar while we point at the BIG spenders. You could remove all the Hummers from the road tomorrow and see very little gain in air quality. Granted it’s a step, but we make it easy for the guy getting 13 mpg in a luxury V-8 sedan to think he’s not part of the problem because he chose it over a Hummer that gets 12 mpg. (Or the Rav-4 owner getting 21mpg, but who drives 3 times as many miles as the Hummer every year.)

Posted on: April 17th, 2007 at 7:26pm

said...

An excellent comment, Robert, thanks. 

You are quite right.  There are many vehicles that are in the same fuel economy neighborhood and I doubt that the Hummer is a top seller in that category.  You are also right that it’s not what vehicle you drive but what vehicle and for how many miles. 

(By the way, the Co2 calculator on Energyrace and elsewhere estimate your Co2 by asking you what vehicle you drive and how many miles you drive it.)

But the point I’d like to make about the Toyota Landcruiser, Chevrolet Suburban, Dodge Ram 2500, Ford F350, Hummer H2, and others, is that their weight is just large enough to get them an exemption from fuel economy rules (CAFE).  Unlike the guy getting 13 mpg in a luxury V-8 sedan, vehicles heavier than 8500 lbs are not subject to fuel economy testing and they don’t count against the car manufacturer’s fleet fuel mileage requirements. 

When Mercedes sells an S600 sedan which weighs 4895 pounds and gets 12/19 mpg, it has to sell a much more efficient vehicle to counter balance it, to keep it’s average fuel economy number up.  The big heavy vehicles are not subject to those rules.  So it’s much better for a car company to make a 8600 pound vehicle than it is to make a 7000 pound vehicle.

Did we intend to give car manufacturers an incentive to build extra heavy non-commercial vehicles?  They didn’t exist at the time the law was written.  I think the reason for the 8500 pound limit was to exempt heavy trucks used for commercial purposes and to keep farmers from being affected by the new law.

Posted on: April 17th, 2007 at 9:24pm

David Murphey said...

Excellent post Robert.

Your theory also applies to the big bad fuel guzzling Ferrari and Lamborghini V12s. I mean, come on, how many of them are there?

In actual fact Lamborghini posted their total CO2 emissions from all their 3000 sold V12 Murcielagos, and it was miniscule compared to the CO2 outputs of domestic made cars.

Posted on: February 17th, 2008 at 1:40am

said...

David, thanks for the post.  - Jay

Posted on: February 18th, 2008 at 12:10pm

Diy Conservatory said...

Excellent post and comments. I agree with MAD DUCK

Posted on: February 19th, 2008 at 2:18am

Jim Bisnett said...

Good thoughts and I agree with your points.  The biggest hurdle is the acceptance that there is an environmental problem.  I think we’ve jumped that hurdle and now its on to the next step....action.  Taken one step at a time is a great way to start.

Posted on: May 16th, 2008 at 10:39am

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