Commentary
Nike Trash Talk
March 26th, 2008 by jayb
It has a great name, it is made from recycled sneakers and manufacturing scraps, it has all the right moves so why can't I buy a pair?
What a great idea. Take the material that comes from the Nike recycling program, match it up with scrap leather from the manufacturing floor and you've got a green sneaker. The name is a perfect match of the basketball culture of talking trash and the idea of using trashed materials to make the sure. (Note the stitching which looks stylish but is designed to enable the use of small scraps of leather.)
Problem is, you can't buy a pair. At least, you can't on the Nike online store. The sneaker was introduced in February so it may be too soon to tell. But it is disappointing that the Nike web site and the Nike online store are not pushing the sneaker to all us impressionable shoppers. Is the problem one of scale? How difficult is it to create a high-volume assembly line (are sneakers made on assembly lines?) that makes a sneaker from scraps? Or maybe the problem is that the Nike marketing department has determined that the youngsters that must be their market sweet spot are not into a green sneaker.
If you hear any news on the Nike Trash Talk, let us know.
(Photo via Treehugger.)
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